Tori Catlett
Social Media
Case Studies
Web Design
Case Studies
Web Design
Editorial Writing
Story — Strategy — Voice
My writing bridges editorial storytelling and strategic content development. Across features, cultural pieces, and branded blog content, I prioritize clarity, audience awareness, and a distinct narrative voice.
Content & Blog Writing
Written during Women’s History Month, this piece spotlighted the legacy of two women who founded Northside Neighborhood House in 1924 and shaped a century of community care in Chattanooga. The article was crafted to highlight a local nonprofit’s history while aligning with River City Company’s mission of celebrating downtown impact stories. Published on the company blog and supported by social promotion, the piece aimed to drive awareness and engagement with a long-standing community institution.
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Developed as a seasonal storytelling piece, this blog explored Chattanooga’s layered history through ghost stories, underground legends, and lesser-known folklore tied to downtown landmarks. Designed to drive fall engagement and highlight historic locations, the article blended research and narrative to position downtown Chattanooga as both culturally rich and uniquely mysterious. The piece supported River City Company’s goal of promoting local exploration while reinforcing a strong sense of place.
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Chattanooga Tourism Co. Partnership · Photo Blog · 2025
Created as part of a tourism partnership assignment, this long-form photo blog captured the atmosphere and community spirit of the Fireside Concert Series at Greenway Farms. Through original photography and immersive storytelling, the piece was designed to showcase Chattanooga’s live music culture in a way that felt experiential rather than promotional. The article received strong feedback from both academic and tourism partners and demonstrates my ability to translate events into visually driven, audience-focused content.
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This creative blog concept explored seasonal vintage trends through playful, editorial-style commentary centered on thrifted and nostalgic finds. Designed as part of an introductory web content assignment, the project focused on voice development, niche branding, and visual cohesion within a blog format. The writing leans intentionally cheeky and personality-driven, demonstrating flexibility in tone and the ability to build a distinct brand voice for a targeted audience.
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Feature Writing
UTC Echo · 2023
A seasonal guide to rediscovering Chattanooga in the spring, this piece explores elevated outdoor experiences — from guided waterfall hikes and cave excursions to local markets and scavenger hunts. Through expert insight and student perspectives, the article highlights fresh ways to experience familiar favorites across the Scenic City.
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A preview of UTC Theatre’s production of Into the Woods, this article examines the musical’s layered themes and darker undertones while spotlighting the collaboration and resilience of the student cast and crew. Through interviews with the director and performers, the piece captures both the creative process and the anticipation surrounding opening night.
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UTC Echo · 2023
As Chattanooga ranks high in seasonal pollen counts, this article breaks down the science behind allergy season while offering practical strategies for managing symptoms. Featuring insight from medical and environmental experts, the piece explores both immediate relief options and the broader climate factors contributing to worsening allergy trends.
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This feature examines the explosive growth of SHEIN and its dominance among Gen Z shoppers, exploring how affordability, social media marketing, and influencer culture fuel its success. At the same time, the article investigates the ethical and environmental tensions surrounding fast fashion, highlighting the challenge of aligning consumer values with convenience.
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