Social Media Campaigns
Strategy — Video — Audience Growth
I create social media content designed to grow audiences and make brands feel human online. Working across nine platforms for three organizations, I’ve helped plan content calendars, produce short-form video from concept to edit, and cover live events in real time. The work below highlights campaigns and posts that increased visibility, engagement, and community connection.
Campaigns
Audience Growth & Community Engagement
Instagram, Facebook, Tiktok, LinkedIn
2024-2025
I helped grow River City Company’s digital presence by developing content ideas, planning posts, and producing short-form video that showcased downtown Chattanooga. I created TikToks from concept through editing, launched new content formats like downtown guides and weekend event posts, and documented live programming and local businesses. The content helped expand reach, strengthen engagement, and introduce more people to what’s happening downtown.
Student Engagement Campaigns
Instagram, Facebook
2022-2023
During my first marketing internship, I created social media content designed to increase student participation in campus dining. Posts highlighted daily menus, events, and initiatives like Scrappy’s Market and on-campus pop-ups. Content from the account reached a large audience — including a TikTok with over 5 million views — helping grow the platform’s following and bringing significant attention to campus dining, increasing awareness of Mocs Dining among students.
Short-Form Video Content
Social Buzz & Awareness
2025
I collaborated informally with the team behind Date Chattanooga to create short-form videos that promoted their monthly social events. The goal was to generate excitement online and encourage new people to attend. Through casual, shareable content that captured the atmosphere and personality of the events, I helped build interest and expand awareness leading up to event nights.